Newsroom

Advanced Television

October 28, 2025

App Science.ai, an AI-powered data and analytics platform, has analysed 17.9 million NBA viewers in the US using ACR data, matching them to its proprietary 80 million Household Graph to uncover audience behaviours, preferences, and cross-platform viewing trends.

App Science News

February 11, 2025

Sabio Holdings, a Los Angeles-based Adtech company specializing in helping top global brands reach, engage, and validate streaming TV audiences, today announced that its wholly-owned App Science™ household graph now reaches 80 million households. This milestone equates to 70% of all U.S. streaming households.

Street Fight

January 28, 2025

As ad-supported streaming platforms gain momentum, they promise to revolutionize advertising by offering unprecedented addressability—tailoring ads to individual viewers based on their interests. However, this promise is at risk of being derailed by privacy regulations and the limitations of contextual targeting, which may force the industry to revert to strategies reminiscent of traditional TV. For advertisers to unlock the full potential of streaming, validated audience data is essential.

MediaPost

June 14, 2024

App Science, a Sabio Holdings company focussed on data analytics, signed a multi-year deal with Pivot Marketing Group to help them understand Asian audiences better. App Science uses mobile app data and AI to provide deep audience insights to brands like Toyota, helping them target specific demographics within the Asian market.

PR Newswire

April 22, 2024

App Science™, a Sabio Holdings Inc. company, announces it has entered into a multi-year contract with Pivot Marketing Group to support clients including Toyota Motor North America. This new multi-year commitment builds upon over a year of collaborative projects, where App Science's cross-platform analytics solution has played a crucial role in elevating Pivot's marketing capabilities, surpassing traditional audience measurement firms, by providing granular insights into human behaviors and interests.

Advertising Week

October 2, 2023

TV measurement has come a long way, but it's still stuck in the past when it comes to measuring ethnically diverse audiences across mobile and CTV. Written by Helen Lum, Executive Vice President of App Science®, this piece explores how to solve this challenge and what brands stand to gain.

PR Newswire

September 27, 2023

Sabio Holdings Inc. today announced that its wholly-owned App Science business has experienced increased growth and success for its Publisher Certification program. To receive the "App Science Certified" badge, publishers are validated by App Science, a third-party, platform-agnostic measurement provider that clients and partnerships can rely on.

PR Newswire

September 12, 2023

App Science today announced that it has released audience insights comparing bilingual and Spanish-only U.S. Hispanic streaming audiences. The findings in the Report provide unique analysis into how bilingual (English and Spanish) and Spanish-only speaking Hispanics may differ from each other. It highlights the unique preferences among Hispanic subgroups, providing audience data to help brands deliver a more targeted, relevant message within their ads to these audiences.

PR Newswire

August 16, 2023

App Science is rolling out a new AI feature within its Insights analytics dashboard. The new addition leverages Natural Language Processing (NLP) to provide automated analysis of metrics within the dashboard, making it easier for media agencies and brands to connect the dots within their data sets.

PR Newswire

April 13, 2023

App Science has won a 2023 Data Breakthrough Award in the category of Data Analytics Solution of the Year for its real-time, platform-agnostic and transparent audience analytics solution, which provides brands and agencies richer audience intelligence.

Barron's

March 21, 2023

2023 U.S. Audience Trends Report: Life of a Streamer examines connected audiences’ streaming habits, including their top streaming apps, genres, and channels, as well as a view of streaming audiences’ mobile app affinities and other mobile signals.

Martech Series

March 21, 2023

2023 U.S. Audience Trends Report: Life of a Streamer examines connected audiences’ streaming habits, including their top streaming apps, genres, and channels, as well as a view of streaming audiences’ mobile app affinities and other mobile signals.

App Science News

March 21, 2023

TORONTO, March 21, 2023 -- Sabio Holdings Inc. (TSXV: SBIO)(OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of connected TV ("CTV")/over-the-top ("OTT") advertising platforms validated by performance, today announced that its wholly-owned App Science™ ("App Science") business has released its 2023 U.S. Audience Trends Report: Life of a Streamer.

Portada

November 1, 2022

In recent years, there’s been more emphasis on meaningfully engaging Hispanic Americans in marketing, as well as in content and other forms of media. Successfully connecting with the Hispanic market requires a deeper understanding of the diversity within the demographic instead of using a one-size-fits-all approach.

Portada

September 21, 2022

Hispanic Americans are 17 percent more likely to have connected TV streaming apps on their devices than the general market, according to the App Science® U.S. Multicultural Trends Report.

Cynopsis Media

September 20, 2022

For its latest study, measurement and analytics company App Science looked at the distinctive habits and preferences of U.S. multicultural audiences across specific streaming services and apps. The study, U.S. Multicultural Trends Report, lays out key opportunities that marketers can tap when trying to reach Hispanic Americans, African Americans, and Asian Americans.

PR Newswire

August 18, 2022

Sabio Holdings Inc. (TSXV: SBIO) (OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of connected TV ("CTV") and over-the-top ("OTT") advertising platforms validated by performance is pleased to announce today that Sabio has been recognized as a leader by multiple industry sources that honor excellence in a range of best workplace environments. The honors are: Fortune and Great Place to Work® – 2022 Best Small Workplaces The Los Angeles Business Journal – Best Medium-Sized Companies to Work for in Los Angeles

The Market Herald

August 17, 2022

Helen Lum, Executive VP of App Science, spoke with Daniella Atkinson about App Science’s inaugural U.S. Multicultural Trends Report

Hispanic Ad

August 11, 2022

U.S. multicultural audiences are bigger streamers than the general market. Asian Americans, African Americans, and Hispanic Americans are 33 percent, 17 percent, and 17 percent, respectively, more likely to have CTV streaming apps than the general market.

The Streamable

August 9, 2022

Advertisers have some new data to play with as App Science has provided new analysis of the viewing habits of multicultural and general market audiences. NextTV reports that the think tank’s “Multicultural Trends Report” indicates multicultural viewers are much bigger streamers than their general market audience counterparts.

Next TV

August 9, 2022

Hispanic American households average 7 apps; Asian American households average 8

TV Tech

August 9, 2022

Hispanic Americans African Americans and Asian Americans use more connected TV apps than the general market, according to App Science

Yahoo! Finance

June 7, 2022

Sabio Holdings Inc. (TSXV: SBIO) (the "Company" or "Sabio"), a leading provider of Connected TV ("CTV") software solutions, validated by performance, today announced that its wholly-owned App Science™ ("App Science") business completed the process necessary to become "Verified by TAG" and included in the TAG Registry by the Trustworthy Accountability Group (TAG), an advertising industry initiative created to fight criminal activity and strengthen brand safety in the digital advertising supply chain.

PR Newswire

June 7, 2022

Sabio Holdings Inc. (TSXV: SBIO) (the "Company" or "Sabio"), a leading provider of Connected TV ("CTV") software solutions, validated by performance, today announced that its wholly-owned App Science™ ("App Science") business completed the process necessary to become "Verified by TAG" and included in the TAG Registry by the Trustworthy Accountability Group (TAG), an advertising industry initiative created to fight criminal activity and strengthen brand safety in the digital advertising supply chain.

PR Newswire

May 11, 2022

Sabio Holdings Inc. (TSXV: SBIO) (the "Company" or "Sabio"), a leading provider of Connected TV ("CTV") software solutions, validated by performance, is pleased to announce that its wholly owned App Science™ ("App Science") business has won a Reed award in the CTV/OTT category of innovation in media buying for our unique analytics engine which enables the targeting of audiences with a high level of accuracy.

Newswire.ca

February 2, 2022

Sabio Holdings Inc. (TSXV: SBIO), (the "Company" or "Sabio") a leading provider of digital TV advertising platforms validated by performance, today announced the addition of veteran digital marketing executive Jon Stimmel as Chief Growth Officer. In this role, Stimmel is responsible to oversee strategic marketing, drive adoption of Sabio's demand-side platform (DSP), and increase awareness of AppScience's actionable campaign analytics.

AdAge

December 17, 2021

Plus, Netflix and app, macroeconomic data in a nutshell, and more

Forbes

September 28, 2021

There’s an inherent problem in TV measurement: viewing is done by households, but measurement data is really only valuable if it tracks the viewing patterns of the individual people in the household.

Adage

February 26, 2021

Also: How COVID sweetened sales of sugary snacks

Martech Series

December 17, 2020

App Science, the CTV insights business, announced its official launch. App Science possesses one flagship product — Insights Report — a dashboard for brands and their agencies to audit, plan and measure campaigns with proprietary insights from App Science’s device graph of 300 million mobile devices and 110 million connected TV households.

Next TV

June 24, 2020

Company leverages data from mobile apps to screen, target ads.

Martech Series

August 9, 2019

Sabio, the media and technology company behind App Science, announced it has been selected as the winner of the “Best Behavioral Targeting Platform” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

Marketing Dive

July 16, 2019

Los Angeles - July 16, 2019 – App Science® Labs, the research division of Sabio, the media and technology company behind App Science®, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data that inform marketing decisions, today announced the availability of research aimed to help better identify consumers with higher household incomes (HHI).

prnewswire.com

June 13, 2019

Sabio, the media and technology company behind App Science®, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data that inform marketing decisions, today announced it was recognized as the Pollie Awards Best Use of Mobile Technology category winner for the third year in a row.

Martech Series

July 26, 2018

Sabio, the media and technology company behind App Science, recently opened a new App Science Lab in Hyderabad, India to accommodate rapid growth and leverage the area’s diverse high-technology talent pool.

Martech series

May 3, 2018

Every company wants to be able to predict the behavior of its customers, both to ensure the efficacy of their advertising and to sell more products in general. Artificial intelligence has often been touted as the way to give advertisers the ability to see in the future, so to speak, or at the very least detect the general trends amongst their target audiences that will then inform the way companies advertise and reach out to consumers.